Senior Product Manager
Packt Publishing
Nov 2018 — Nov 2023 · Mumbai
Personally managed 69 published products (63 unique titles) end to end: finding and signing authors, shaping the concept, and driving marketing and product visibility across channels, with a small team supporting execution. No title moved without my hand in it.
$0MTotal revenue
0Units sold
0Avg. rating / 2,875
0Products, 63 titles
Category Creation
Identified Roblox as an emerging content gap and pushed it into the catalog. Between Coding Roblox Games Made Easy (Jan 2021) and Mastering Roblox Coding (Aug 2022), the category generated roughly $109K in revenue, becoming the second highest revenue generating category in the catalog within about 18 months of launch.
Flagship Title
Learning C# by Developing Games with Unity, the single highest grossing title of the portfolio: $187K revenue, 9,240 units sold, 4.6 rating.
"Exceptional impact opening new markets, Photoshop, Game Design, and Roblox. No one in the organization manages author relationships like Ashitosh. Titles have averaged 123 units each over the past 7 months."
Paraphrased from internal leadership feedback, Packt Managing Director, Dec 2021
Also exceeded per-product revenue targets by 178% on average ($53K actual vs. $19K goal) and grew market share by 4% across gaming, iOS, web, and power-user domains. Promoted four times in five years.
Category Creation
Author & Stakeholder Management
Resource-Constrained Execution
Niche GTM